Articles tagged “ski”

Climate change is forcing ski resorts to get creative to keep high-end travelers on the slopes — and pull in a new wave of customers. Now with the coronavirus epidemic impacting the end of this season, and potentially future seasons, the industry needs to do even more problem solving.

Climate change is more than an existential threat to the outdoor ski economy. It will take a combination of greener operations and smarter business practices to ensure its viability for decades to come.

Even luxury destinations must diversify their offerings to bolster the economy in the off-season. Breckenridge's slow and thoughtful approach can serve as a role model.

The J-1 visa program is an invaluable resource for many travel industry businesses. It's clear that any cuts to the program would be detrimental to the travel industry and the broader U.S. economy.

Northstar Travel Media has an abysmal record in digital media. For NTM to now try to hawk an SaaS reservations platform to its travel advertising clients will be an extremely tough sell. Hardly confidence-inspiring.

North Lake Tahoe's latest ski campaign is a great example of content marketing that amuses readers and potential visitors while still succeeding at place branding.

In an era when we see so many copycat startups endlessly doing basically the same thing, Liftopia has blazed a (ski) trail, and brought a unique idea to an industry that sorely needed it.