Articles tagged “six flags”

The combined company will operate more than 50 parks and properties in the U.S., Canada, and Mexico. 

Visitors don't necessarily think of advanced AI and extended reality when they book an amusement park trip, but Six Flags is trying to change that.

Today's edition of Skift's daily podcast looks closer at Hyatt's junk fees, AI at Six Flags, and India's hotel occupancy recovery.

Six Flags said Tuesday that it plans to release generative AI tools in partnership with Google Cloud.

Six Flags, the largest regional theme park operator in U.S., has been attempting a business and guest experience turnaround under its new-ish CEO Selim Bassoul, who took over in Nov…

The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

The pandemic is handing an edge only to those rare theme park operators with cash cushions to invest in new tech.

Six Flags' big ambitions for international expansion are meeting economic reality. The theme park operator still finds potential in partnerships outside the United States, but expectations have to be adjusted.

Theme parks got more creative with loyalty and pricing, ramped up their building boom, and took steps to raise employee wages in 2018. One operator mounted a turnaround, while another struggled to meet expectations. Here are some highlights from a year of strategic twists and turns.

Six Flags still considers international licensing an important driver of revenue growth, despite some roadblocks along the way. Back in the U.S., where most of its parks are located, weather put a damper on quarterly earnings.