Articles tagged “singita”

Many safari lovers are looking for immersive experiences, and not just chasing the Big 5 animal species.

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Conservation is too soft a word to describe the measures being taken to address the crisis facing land and wildlife in Africa. But the Grumeti Fund is an example of best-in-class anti-poaching. This, coupled with large-scale systemic change, education, and community empowerment, is the one-two punch that can counter the imminent dangers facing wildlife and ecology in Africa.

Given the macro shift toward wellness in culture, it shouldn't be surprising that travel brands, with their expansive reach, need to be innovating in this space as well. Some of the smartest brands here are trying thoughtful new strategies to improve guest comfort and boost well-being.

An expanding definition of wellness experiences that includes self-actualization and adventure as much as farm-fresh meals and sophisticated spa treatments is positioning African destinations and operators to become the next leaders in the luxury wellness travel market.

Experience and sustainability are losing their equity as more brands cynically pile on. These are examples of emerging, global brands with depth to their practices. Intrepid travelers should take note.