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Articles tagged “shopping”

Tourism

Why Aren’t Visitors Splurging in Crazy Rich Singapore?

Singapore grapples with affordability, as seen in drops in shopping, dining, and hotel spending by tourists, who are also staying a shorter time. Going for more high-yield tourists and giving them the value they'd expect from paying high prices is the solution, and Singapore must do it fast. Here's why.

Why Aren’t Visitors Splurging in Crazy Rich Singapore?

Tourism

Beverly Hills Tourism Gives a Facelift to Its Shopping and Evening Strategy in Amazon Era

Shopping is one of the parts of any trip that many travelers look forward to. Online shopping is certainly impacting in-destination spending in some markets, and more tourism boards are getting creative with how to compete with e-commerce giants.

Beverly Hills Tourism Gives a Facelift to Its Shopping and Evening Strategy in Amazon Era

Business Travel

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Tourism

5 Charts Showing the Rise of Independent Chinese Travelers

We're still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for some segments of the market.

5 Charts Showing the Rise of Independent Chinese Travelers

Airlines

Luxury Brands Are Bullish on the Future of Airport Retail

Airport sales are not only growing faster than traditional retail outlets, but also providing multiple, multi-channel advertising opportunities well-positioned to reach luxury brands' target customers.

Luxury Brands Are Bullish on the Future of Airport Retail

Business Travel

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Females are considered the primary purchasers in travel, but a more holistic view of the luxury sectors suggests that men are an equally, if not more, important target for marketers.

Men Are Spending More in the Luxury Sector Than Women, Research Shows
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Media and PR

How Online Travel Can Find the Middle Ground Between Ads and Booking

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

How Online Travel Can Find the Middle Ground Between Ads and Booking
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Media and PR

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Search Isn’t Just on Search Engines Anymore, and Google Knows It
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Media and PR

Focusing Only on Conversions is a Big Mistake for Travel Sites

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

Focusing Only on Conversions is a Big Mistake for Travel Sites
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Media and PR

How Savvy Travel Brands Embrace Comparison Shopping

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

How Savvy Travel Brands Embrace Comparison Shopping