Articles tagged “shangri-la hotels and resorts”

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Perhaps being bigger isn't always better, at least when it comes to luxury hotels. When you're bigger, the challenges can be, too.

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

Given increasing consolidation among hotel companies, we wonder if this is one of many such partnerships to come among smaller to mid-size players seeking to strengthen their direct relationships to customers.

Hotel brands are becoming ambassadors of culture and influence from the East are inspiring fans in its region and worldwide.