Articles tagged “shangri-la hotels and resorts”

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

Hotels

Marriott and AccorHotels Mega Merger Activity Created Luxury Powerhouses

Perhaps being bigger isn't always better, at least when it comes to luxury hotels. When you're bigger, the challenges can be, too.

Marriott and AccorHotels Mega Merger Activity Created Luxury Powerhouses

Business Travel

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests
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Hotels

The Future Of Family Travel: Experience and Education

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

The Future Of Family Travel: Experience and Education

Hotels

Luxury Loyalty Merger: Taj and Shangri-La Hotels Partner on Loyalty Play

Given increasing consolidation among hotel companies, we wonder if this is one of many such partnerships to come among smaller to mid-size players seeking to strengthen their direct relationships to customers.

Luxury Loyalty Merger: Taj and Shangri-La Hotels Partner on Loyalty Play

Media and PR

Top 10 Hotel Brands on Social Media for September 2014

Hotel brands are becoming ambassadors of culture and influence from the East are inspiring fans in its region and worldwide.

Top 10 Hotel Brands on Social Media for September 2014