sgf2020 Archives

SkiftX

Skift Global Forum Video: Tapping Into Local Innovation to Drive Business Events and Resilient Communities

In this video conversation from Skift Global Forum, we hear from Destination Canada Business Events about the crucial role that local experts will play in driving the future of business events and sustaining economic growth.

Skift | 4 years ago

Business Travel

Corporate Travel Faces a Grand Experiment

Corporate travel is barreling down an uncertain road to a facelift that could strip it down to essential business by the time the travel sector gets to the other side of its coronavirus rebound.

Cameron Sperance, Skift | 4 years ago

Hotels

Loyalty Programs Need to Get Aspirational When Travelers Are Stuck at Home

Airlines built loyalty programs around spend thresholds rather than miles traveled in recent years. The pandemic may catapult airline and hotel loyalty programs into becoming less transactional and more experiential and creative.

Dennis Schaal, Skift | 4 years ago

Coronavirus

Las Vegas Ripe for Tech-Driven Reinvention in Wake of Pandemic: MGM Exec

Las Vegas is tried and true. Or is it? Just like with everything else, the pandemic will upend what one of the U.S.'s leading destinations has to offer — and digitization and hybrid models will be at the core of the reinvention.

Rosie Spinks, Skift | 4 years ago

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Dennis Schaal, Skift | 4 years ago

Airlines

United Airlines Will Remain Half Its Size Until Vaccine Is Widely Distributed: CEO

United expects to remain half its size till the end of next year, when CEO Scott Kirby thinks a vaccine will be widely available. But will it be in a position to respond quickly to demand if the company is forced to lay off tens of thousands of employees?

Madhu Unnikrishnan, Skift | 4 years ago

Online Travel

Expedia CEO Says Company Overhaul Will Be Done in Time for Travel’s Recovery

Talk about tough love. The CEO of Expedia Group, Peter Kern, is sticking with the tough line despite the pandemic by still demanding a significant reorganization and tech revamp for the online travel giant.

Sean O'Neill, Skift | 4 years ago

Tourism

Tourism Leaders Need to Expect the Unexpected in the Next Decade

From addressing consumer fears to sustainability trends, the business of promoting tourism just got a lot harder.

Matthew Parsons, Skift | 4 years ago