Financial analysts and other travel industry watchers often listen to the words of CEOs to hear what direction they're taking their companies. But, increasingly, CMOs at many major travel brands are dealing with ground-level, consumer-facing marketing and strategy that impact the company and customers on a daily basis.
Marriott recognizes that business travelers want more than just fast Wi-Fi, convenient locations, and flexible cancellation policies. CEO Arne Sorenson is right to be considering the kind of emotional experience the hotel company is delivering to road warriors.
Barr is touting his experience in China and his company's long presence there as an advantage in understanding global consumer trends. But is that enough to raise the company's cool factor in western markets?
Marriott CEO Arne Sorenson isn't afraid to speak up about a variety of issues that he sees impacting the wider travel industry, and that's something not every travel CEO is willing to do.
While Blecharczyk wouldn't say anything about Airbnb's impending IPO, he did reveal some interesting perspectives on how and where he sees the $31 billion company continuing to grow.
Is this only the beginning of the beginning of online travel? With a recent downbeat set of results from online travel agencies, it's a question that's hotly debated these days.