Articles tagged “sgf2017”

Hotels

Video: Why Being Uncool Works for Wyndham

Wyndham Hotel Group wants to revamp its brand design and experience as it gears up to go public. A good brand is a terrible thing to waste.
Online Travel

Video: Why CMOs Might Be the Most Influential People at Any Travel Brand

Financial analysts and other travel industry watchers often listen to the words of CEOs to hear what direction they're taking their companies. But, increasingly, CMOs at many major travel brands are dealing with ground-level, consumer-facing marketing and strategy that impact the company and customers on a daily basis.
Hotels

Marriott CEO Sees the Line Between Leisure and Business Travel Blurring

Marriott recognizes that business travelers want more than just fast Wi-Fi, convenient locations, and flexible cancellation policies. CEO Arne Sorenson is right to be considering the kind of emotional experience the hotel company is delivering to road warriors.
Hotels

Video: IHG CEO on Where He'll Break New Ground

Barr is touting his experience in China and his company's long presence there as an advantage in understanding global consumer trends. But is that enough to raise the company's cool factor in western markets?