Articles tagged “sgf2016”

As Booking.com knows, if companies don't innovate quickly -- and learn from the experience -- they'll die.

Since 2009, Air Canada has reinvented itself, taking delivery of new Boeing 787s, improving passenger cabins, and adding international routes to Europe, Asia and the Middle East. The airline's management, including Benjamin Smith, deserves credit for making Air Canada relevant again.

There's no doubt Airbnb is shaking up hospitality in a way that might make hotels nervous. But the homesharing company also has a lot to learn from — and teach — the hotel industry.

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

Peek is competing in the online tours and activities booking space because it built a mobile-friendly platform where tour operators can better manage and sell their product in real-time.

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

Financial quarters come and go but TripAdvisor CEO Stephen Kaufer says he will keep working on its Instant Booking initiative until the company gets it right. Can Kaufer really change consumer behavior and turn hotel-review readers into bookers on TripAdvisor? The sentiment is divided but he certainly is committed to doing so.

Voice search, along with other user experience changes, present challenges to the existing titans of online travel. The companies that are smart about handling that transition will prosper in a mobile-first world.

Google, in theory, like TripAdvisor, has the ability to put it all together and become a one-stop shop in travel but Oliver Heckmann, who heads Google's travel products, says that isn't part of the search engine's grand scheme. We sort of believe him (stay tuned for more).

Sometimes size and scale distract from a company's mission. Club Med's CEO has learned that it's better to zero in on a target market and serve them well rather than cast a too-wide net.