Articles tagged “sgf2016”

Tourism

Video: U.S. Travel Leaders on What Ails Tourism Today

U.S. Travel is pushing us to take more time off, but millennials are nervous, and middle managers aren't listening. Also, tourism bureaus are doing a better job at communicating the economic impact of travel, and Brand USA is starting to see results with a 10 percent jump in international inbound intent-to-travel.
Online Travel

Video: Priceline's Founder on Choosing to Improve or Reinvent Travel Technology

Travel brands need to dream bigger, Walker argues, and realize that consumers and venture capitalists are more ready for technology reinventions rather than improvements -- aka band-aids. Accepting that reinventions don't render everything obsolete is a great place to start with this imagination.
Online Travel

Video: Booking.com CEO on Keeping Customers at Center of Strategy

Booking.com, which does more than 1,000 A/B tests daily, is testing a rewards program for business travelers, but CEO Gillian Tans still believes that true loyalty is more about delivering its core product for customers than points and rewards schemes.