Skift Forum Europe 2020

Coverage of the Forum

Skift Forum Europe sets the agenda for themes and trends that will guide Skift’s coverage and research for the coming year.

This is our fourth annual Skift Forum European, gathering travel industry leaders from across the world for one day. This is a full day of laser-focused talks on global travel trends and how they affect Europe, all moderated by members of Skift’s executive and editorial teams.

Speakers Full Schedule

6 Key Takeaways From Skift Forum Europe

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Reimagining Luxury Travel for 2025

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

Less-Visited Destinations Have a Chance to Be on Travel’s Larger Map: Top Expedia Group Exec

KLM CEO Still Sees Slow Recovery Even as More Flights Resume

Announcing Skift Forum Europe 2020 as a Virtual Conference

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