Articles tagged “sfe2020”

Hotels

6 Key Takeaways From Skift Forum Europe

Nothing like a world-shattering crisis to force companies to look into the mirror and contemplate a makeover. Will consumer travel preferences change forever because of coronavirus? Forever is a very long time.

Dennis Schaal, Skift | 2 years ago
6 Key Takeaways From Skift Forum Europe

Business Travel

Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Everyone is looking for their competitive advantage in the post-Covid crisis landscape. TUI may find its own in the very thing it's been offering for years: end-to-end packaged tours, with full control over the experience.

Rosie Spinks, Skift | 2 years ago
Is the Packaged Holiday Poised to Make a Comeback in Post-Crisis Europe?

Business Travel

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

Dennis Schaal and Korey Matthews, Skift | 2 years ago
Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Online Travel

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Booking.com's Arjan Dijk gave a feisty interview at Skift Forum Europe, touching on his skepticism about Airbnb CEO Brian Chesky's bold predictions about the future of travel, the marketing strategies of his competitors, and whether aid programs for the industry make sense.

Sean O'Neill, Skift | 2 years ago
Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

Online Travel

Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Startups should take note of venture capital firm Lakestar's vision of what makes a travel company successful if they want to emerge stronger in the post-Covid world.

Matthew Parsons, Skift | 2 years ago
Why European Travel Tech Startups Need to Keep On Building Through the Fallout

Online Travel

Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

Sean O'Neill, Skift | 2 years ago
Tripadvisor CEO to Trade Traffic Goals for More Repeat Usage

Business Travel

Reimagining Luxury Travel for 2025

Luxury travel brands may see a customer looking for a deeper experience when travel picks up after the pandemic. They will be there to serve.

Korey Matthews, Skift | 2 years ago
Reimagining Luxury Travel for 2025

Online Travel

GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

Dennis Schaal, Skift | 2 years ago
GetYourGuide CEO Highlights Google’s Alleged Failings During the Pandemic

Tourism

Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

European tourist organizations should use coronavirus as an opportunity to solve overtourism concerns. But going overboard may ultimately do away with the economic benefits of recent years that put much-needed funds into both local and national coffers.

Cameron Sperance, Skift | 2 years ago
Coronavirus May Solve Overtourism in Europe But Will That Shift Leave Lasting Economic Scars?

Coronavirus

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what's shaping up to be a mostly domestic summer season.

Matthew Parsons, Skift | 2 years ago
IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies