Articles tagged “sfe2018”

Tourism

Skift Forum Europe 2018 On-Stage Videos Are Now Live

Missed Skift Forum Europe in person? Now you can watch the sessions from our event in Berlin, featuring speakers from top travel companies including Marriott, AccorHotels, Airbnb, Ryanair, and Booking.com.
Hotels

Skift Podcast: Why Accor Had No Choice But to Change

Tune in for a candid conversation about the strategy behind AccorHotels' many acquisitions, why the company wants to be part of consumers' everyday lives, and what the CEO has learned from spending hundreds of millions of dollars on startups.
Announcements

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

There is no set formula on how to do it, but it's clear that the most progressive companies in travel are intent on reinventing their businesses, and value propositions. On the other hand, certain things that still work, like customer service and personalized hospitality, will survive the cut.
Online Travel

Booking.com CMO: FareHarbor Was a Smarter Buy Than GetYourGuide

Whether the price tag on GetYourGuide was too much for Booking to admit, the tours and activities platform is likely still viewed as a viable buy for someone but that notion won't do much to calm GetYourGuide's nerves in the meantime.
Online Travel

Google Plans to String Its Travel Assets Together

We come in peace, a top Google executive essentially said while addressing the travel industry on Thursday at Skift Forum Europe in Berlin. One possible industry response might be: "Trust, but verify."
Hotels

AccorHotels CEO Gets Candid About Moving Hospitality Beyond Hotels

AccorHotels wants to evolve from a hospitality company to a services and experience platform for travelers and locals alike. CEO Bazin is willing to take risks to achieve this goal, even if some of the company's investments don't ever pay off.