Articles tagged “Skift Forum Europe - 2017”

Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google's trial will be watched closely.

The Internet has more information about destinations than any traveler could possibly need. Do consumers really need tour operators to have retail stores? It seems unnecessary, but travelers in some markets still like the model.

Expedia has not been aggressive in its marketing spend in Europe lately. But its global head of retail, Gary Morrison, says that strategy is about to change.

The next big thing in hospitality is already taking place today, and it's all about curation and community.

As more travelers have realized that dining is truly an experience in its own right, more restaurants and travel companies are pursuing innovation and creating unique dining experiences around the world.

Momondo Group thinks the key to differentiation in metasearch is to create an emotional connection with the customer. Price-focused Kayak wants to learn a thing or two.

Even with the advent of the Internet and social media, some things never change when it comes to marketing hotels, and fostering true guest loyalty.

Trivago gets critiqued for spending heavily on TV brand marketing. But Managing Director Johannes Thomas says it's part of a sustainable plan. We now tend to agree.

Defying conventional wisdom in the U.S., leading venture capitalist and the founders of two venture-backed companies -- Trainline and GetYourGuide -- believe that Europe is an excellent testbed for creating travel companies that can scale globally. They make their case well.

Time will tell if video truly resonates with travelers during the inspiration phase of the travel booking funnel. For the time being, it's smart for travel media to experiment with a variety of formats and platforms, especially when it comes to branded content.