Articles tagged “sentiment”

Tourism

Most U.S. Travelers Can’t Afford Their Dream Vacation: Skift Research

It's a post-pandemic world, but most Americans don't feel their dream getaways have become more attainable. Brands would be wise to understand that sentiment as they compete to sell travel in the marketplace.

Sean O'Neill | 4 weeks ago

Most U.S. Travelers Can’t Afford Their Dream Vacation: Skift Research

Coronavirus

Travelers Signal a Cautious Approach in New Global Sentiment Survey

Fresh survey data from hotel tech firm Oracle Hospitality suggests many people are eager to travel again but that they also remain cautious.

Jane Ross, Reuters | 4 years ago

Travelers Signal a Cautious Approach in New Global Sentiment Survey

Media and PR

What Local News Tells Us About Overtourism: New Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

Seth Borko, Skift Research | 5 years ago

What Local News Tells Us About Overtourism: New Skift Research

Media and PR

What Locals Feel About Overtourism: A Skift Research Report

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

Seth Borko, Skift Research | 5 years ago

What Locals Feel About Overtourism: A Skift Research Report