Articles tagged “Seera Group”

Online Travel

Seera Group Rides Saudi Arabia’s Efforts to Build Tourism to First Post-Pandemic Profit

The sweet sound of "profit" seems to be making a slow and steady return in the earnings calls of travel companies in the Middle East.

Seera Group Rides Saudi Arabia’s Efforts to Build Tourism to First Post-Pandemic Profit

News Blog

Saudi Sovereign Wealth Fund to Pick 30 Percent Stake in Almosafer

Saudi Arabia's Public Investment Fund has proposed to acquire a 30 percent stake in Riyadh-based travel firm Almosafer — a subsidiary of Seera Group — for $412 million. As part of the pact, Seera’s destination management company — Discover Saudi and its Hajj and Umrah travel operator — Mawasim will fall under Almosafer. The Seera Group,…

Online Travel

WhatsApp Helps Brands Personalize Travel in India and Middle East

Looking to offer hassle-free and personalized experiences for customers, travel companies have integrated WhatsApp as an effective communications platform. But troubleshooting cannot always be left to bots. Brands also need human beings to chip in at critical moments.

WhatsApp Helps Brands Personalize Travel in India and Middle East

Tourism

6 Questions for a Top Seera Group Exec on Saudi Arabia’s Tourism Goals

Seera Group is confident that Saudi Arabia could welcome 100 million tourists a year by 2030 and commends the country's efforts to change its image at a brand level. However, it'll be some time before the perception changes overseas.

6 Questions for a Top Seera Group Exec on Saudi Arabia’s Tourism Goals

Online Travel

Saudi Arabia Pins Hopes on Booking Apps to Realize Grand Tourism Ambitions

In old-school business wisdom, the large eat the small. Today the truism is that the fast eat the slow. No wonder Almosafer is looking to outrun the regional and global competition in Saudi Arabia and a couple of its bordering countries.

Saudi Arabia Pins Hopes on Booking Apps to Realize Grand Tourism Ambitions

Business Travel

Saudi Arabia Businesses May Finally Adopt Digital Travel Booking Due to Pandemic

You can't change culture overnight, but there could be opportunities for corporate travel agencies to make their mark — if they're willing to take the kingdom's ambitious modernization plan seriously.

Saudi Arabia Businesses May Finally Adopt Digital Travel Booking Due to Pandemic