Modern sustainability in travel is no longer just about environmental initiatives. Hotel brands must also consider their impact on local communities and commitments to cultural heritage. With those pillars in mind, Boutique Group is paving the way for a new “responsible luxury” model in Saudi Arabia.
Despite tensions all around it, the Middle East had another good year for tourism. Jordan was an exception to that, but its tourism minister remains hopeful for the future.
While no two markets are the same, fears of a global slowdown in airline capacity growth were unfounded in 2024. These new figures set up 2025 to be another year of robust network expansion.