Articles tagged “sas”

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

It's like reality TV -- for planes -- on Social Media.

Of course the Scandinavians would treat the current arms-race-in-the-sky as an opportunity to be reserved and smart rather than escalate.

Passengers are happier when they have a good idea what they'll spend before they show up at the airport. SAS can charge a bit more, and still make people happy.

All airlines are in a transition period now, and SAS's changes are indicative of how legacy airlines are adapting.