In its early days, Airbnb created new lodging inventory by wooing people who had never hosted strangers to try renting out their spaces. Harvest Hosts isn't going to be the next Airbnb. But it does a similar trick to expand the bookable options available in the outdoor sector.
Working or vacationing in recreational vehicles could go much more mainstream in a post-pandemic world. On the other hand, gas guzzlers won't be very attractive to an increasingly climate-conscious public.
With international travel still difficult, and social distancing likely to continue for a while, RVs are an increasingly popular vacation option that allow travelers to go away but still feel the safety of home.
The great outdoors is appealing to many people who have been cooped up under stay-at-home restrictions. It's no wonder that several booking services for camping and related services are reporting growth.
The sharing economy hardly puts a dent in the fact that most American road trips occur with owned cars. But look out for brands adapting to electric vehicles before driverless cars change things completely.
The classic American industry makes a classic American comeback, with a twist. In keeping with post-recessionary yet cautionary times, smaller towables are driving the growth.
With 25 years experience tricking-out his own trailers, Michaels certainly has the expertise, but it remains to be seen if a man known for groupies and substance abuse can connect with the family-focused demo that is typically behind the wheel of RVs.