Articles tagged “rough guides”

The Cuba You Read About in Guidebooks Often Clashes With Reality

The Cuba You Read About in Guidebooks Often Clashes With Reality

Dan Peltier, Skift

Cuba guidebooks do a decent job at giving travelers a view of what visiting and living in the country is like and remain important information gatekeepers. But while many address the political climate and economic hardship, they haven't been effective at telling tourists how to ensure their visits don't make things worse.

12 months ago

The guidebook industry is suffering, but it’s not dead yet

This is an industry in flux, in which some traditional players will disappear, some will get stronger, and new and innovative voices will emerge.

6 years ago

How Lonely Planet is winning the battle on social media

How Lonely Planet is winning the battle on social media

Samantha Shankman, Skift

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

6 years ago

UPDATED: Lonely Planet and the rapid decline of the printed guidebook

UPDATED: Lonely Planet and the rapid decline of the printed guidebook

Jason Clampet, Skift

Professionally created guides will always have a place in the traveler's toolkit, but they aren't going to be limited to paper any more and the next generation of guidebook brands will need to make the business work sooner rather than later.

6 years ago

Would you buy a guidebook from this obnoxious man in a tank top? Rough Guides hopes so

Would you buy a guidebook from this obnoxious man in a tank top? Rough Guides hopes so

Jason Clampet, Skift

It's disconcerting that Rough Guides' last shot at keeping the brand alive is in the hands of this man.

6 years ago

What mergers and sales have done to your favorite travel guidebook

What mergers and sales have done to your favorite travel guidebook

Jason Clampet, Skift

It's only going to get harder for Penguin and Random House: Neither one has displayed much talent when it comes to extending its print brands to the web.

6 years ago