Articles tagged “room key”

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Sean O'Neill, Skift

Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.

6 months ago

The Disappointing Life of Hotel Industry Booking Site Room Key

The Disappointing Life of Hotel Industry Booking Site Room Key

Deanna Ting, Skift

You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.

2 years ago

Interview: Room Key CEO on Next Phase of the Hotel Chain Joint Venture

Interview: Room Key CEO on Next Phase of the Hotel Chain Joint Venture

Dennis Schaal, Skift

Room Key, the joint venture by Choice Hotels, Hilton Worldwide, Hyatt, InterContinental Hotels Group, Marriott and Wyndham, hasn't set the world on fire, and doesn't appear to have had much of an impact on the chains' businesses.

4 years ago

Travelers May Miss Room Keys More Than Hotels Think

Travelers May Miss Room Keys More Than Hotels Think

Brandon Ambrosino, Quartz

Hotel brands looking to cater to a new generation of silent travelers risk isolating an equally important set of guests who choose hotels based on the hospitality of the property.

4 years ago

Room Key’s pop-under ads driving traffic but not bookings

There few more consumer-unfriendly sites than Room Key. For proof you don't have to look much further than the use of annoying pop-under ads as if the user made a conscious decision to visit their site.

5 years ago

3 game-changing initiatives in travel that have yet to make a difference

3 game-changing initiatives in travel that have yet to make a difference

Dennis Schaal, Skift

With Tingo, SniqueAway and hotel metasearch, TripAdvisor is moving closer toward becoming an online travel agency everyday. The smart money says it's only a matter of time.

5 years ago

Despite Room Key’s collective hotel wisdom, its marketing and booking strategy is convoluted

Dennis Schaal, Skift

Room Key is trying to lure nonbookers at hotel chain websites, bring them to Room Key, and then pass them back to hotel websites to make their reservations. It's a very complicated journey, but these hotel-brand founders have considerable clout.

6 years ago