Articles tagged “room key”

Coronavirus

Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com's demise (temporary or not) shouldn't be seen as a sign hotel companies can't compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive traffic.

Hotels-Backed Online Search Platform Roomkey Suspends Operations

Hotels

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Hotels

The Disappointing Life of Hotel Industry Booking Site Room Key

You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.

The Disappointing Life of Hotel Industry Booking Site Room Key

Hotels

Interview: Room Key CEO on Next Phase of the Hotel Chain Joint Venture

Room Key, the joint venture by Choice Hotels, Hilton Worldwide, Hyatt, InterContinental Hotels Group, Marriott and Wyndham, hasn't set the world on fire, and doesn't appear to have had much of an impact on the chains' businesses.

Interview: Room Key CEO on Next Phase of the Hotel Chain Joint Venture

Hotels

Hotel-backed site RoomKey.com is still losing the booking battle

Very few consumers have ever said "I'm going to go find a hotel on RoomKey.com," but they have been confused when the webpage pops up after they leave a hotel site. This may make partners happy, but it seems like there are more efficient ways to do this.

Hotels

Room Key’s pop-under ads driving traffic but not bookings

There few more consumer-unfriendly sites than Room Key. For proof you don't have to look much further than the use of annoying pop-under ads as if the user made a conscious decision to visit their site.

Airlines

3 game-changing initiatives in travel that have yet to make a difference

With Tingo, SniqueAway and hotel metasearch, TripAdvisor is moving closer toward becoming an online travel agency everyday. The smart money says it's only a matter of time.

3 game-changing initiatives in travel that have yet to make a difference

Hotels

Despite Room Key’s collective hotel wisdom, its marketing and booking strategy is convoluted

Room Key is trying to lure nonbookers at hotel chain websites, bring them to Room Key, and then pass them back to hotel websites to make their reservations. It's a very complicated journey, but these hotel-brand founders have considerable clout.