Nine months after implementing an “exit-traffic” strategy that drives consumers who don’t book hotels on several brand sites to a more comparative-shopping experience on Roomkey.com, results are beginning to roll in.

The site—which was founded by six of the world’s leading hotel companies—has grown “enormously,” CEO John F. Davis III told HotelNewsNow.com last week.

Davis said the site’s traffic metrics are right in line with the goals identified in the business plan two years ago. Conversion figures are falling slightly short, however.

Tags: room key