Skift Take

There few more consumer-unfriendly sites than Room Key. For proof you don't have to look much further than the use of annoying pop-under ads as if the user made a conscious decision to visit their site.

Nine months after implementing an “exit-traffic” strategy that drives consumers who don’t book hotels on several brand sites to a more comparative-shopping experience on Roomkey.com, results are beginning to roll in.

The site—which was founded by six of the world’s leading hotel companies—has grown “enormously,” CEO John F. Davis III told HotelNewsNow.com last week.

Davis said the site’s traffic metrics are right in line with the goals identified in the business plan two years ago. Conversion figures are falling slightly short, however.

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