Articles tagged “river cruising”

Wednesday's IPO will value Viking, an operator of luxury river and ocean cruises, at roughly $10 billion. Leaders in the luxury travel sector will be eyeing the move closely.

One thing we know about millennials is they don't like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note.

Will a no-Boomers-allowed policy, youth-focused design, and tailored shore excursions be enough to convince millennials that river cruising is the way to experience Europe? The CEO of U by Uniworld thinks so — and she only has to win over 120 passengers at a time.

The river cruise industry has exploded since AmaWaterways was established 15 years ago. We'll be interested to see how the operator moves forward with its new investor.

Uniworld is making an interesting play to expand the market for river cruising. We'll be curious to see how the new brand tries to create an experience that appeals to millennials without pandering.

When a competitor raises awareness for a small segment of travel like river cruising, everyone can benefit. But Avalon Waterways needed to make sure it was getting more than just spillover attention.

Unlike river cruise leader Viking Cruises, AmaWaterways has taken a more conservative approach to capitalizing on the increasing North American demand for European river cruising.