Oyo Hotels founder and Group CEO Ritesh Agarwal is pursuing "relative premiumization" by expanding its upmarket offerings like Townhouse Hotels in India and bringing brands like Sunday to the U.S. market.
Long criticized for mismanagement, Oyo is flipping the script with its company-serviced hotels, focusing on quality and consistency. This shift is a big deal for the brand and could set the stage for its much-anticipated IPO.
Summer is peak travel time for Indians due to vacations. However, this time, it is the heat that is pushing people out of their homes and to cooler destinations - but not the domestic ones. Here's why.
Among Softbank's holdings, Oyo does not appear to be another WeWork calamity. However, under the glare of being a public company, Oyo would be challenged to get to profitability, and to remedy its ongoing brand reputation challenges.