Articles tagged “reviews”

Oyster has great content, but will potential buyers, such as media companies or hotel sites, really be brave enough to accommodate a business that bills itself as "The Hotel Tell-All?" Many will shy away from this candor because they don't want to offend hotel partners. That being said, critics said from day one that the Oyster's premise of professional reviews was unsustainable, and so far that is turning out to be true.

Hotels have long lived or died by professional ratings, and now they realize that TripAdvisor's user-generated content is just as important. When hotels are doing things right, the two reinforce one another.

There is no middle ground here: either you think this is douchebaggery taken to new level or you're one.

With millions of hotel reviews written by travelers, TripAdvisor has a wealth of information about choosing a place to stay, but you have to know what to look for in the reviews and what to discard.

Google's at the mall now, but perhaps it will try direct-mail and billboards next to prod people to write restaurant and hotel reviews for Google+.

With their verified reviews, Cruiseline.com and HotelMe have laid down a challenge for TripAdvisor. There is little reason for TripAdvisor to maintain an either-or stance in its preference for reviews that aren't verified, and perhaps TripAdvisor will entertain some changes.

It sends a red flag to guests when their peers don't take the time to post and makes properties look lazy for not engaging their customers in an online discussion given the current pervasiveness of social travel.

Users are pleased enough by the quality of information they get on TripAdvisor and other user-generated content sites that they're fine with the notion that some reviews are bogus.

The golden nugget in this launch is the opportunity to open up the platform and allow all corporations of a certain size or influence to share hotel reviews based solely on business travelers’ needs.

The Michelin Guide has significant work to do to remain relevant in the digital sphere and to prove that content created by experts can trump mostly amateur user-generated content.