Articles tagged “reviewpro”

Michelin has debuted its first ratings for hotels. But when a tech firm crunched the numbers from traveler reviews across 140 sites, it found that crowd favorites clashed with Michelin's picks.

Travelers are only modestly more dissatisfied with hotel stays on average worldwide than before the pandemic, according to a review of 6 million user-generated reviews and 20 million online comments.…

Shiji is a Beijing-based company that provides hotels and restaurants with operational software and hardware. It was already on an overseas acquisition spree before this new funding. Global leader Oracle Hospitality should be on guard.

This is a decent exit for the investors in ReviewPro and a wake-up call to a Western hotel industry ignoring China's tech scene. But it is also a validation of ReviewPro's particular approach of giving hotels actionable analytics on guests for sales and marketing, and revenue management -- and not just monitoring TripAdvisor ratings.

Reputation management firms such as ReviewPro are evolving into being more than reputation management firms as the competition heats up. One of the key issues for hotels is that many of these tools aren't truly global, failing to tie into Chinese social networks, for example, and working only in a limited number of languages.