Articles tagged “reputation management”

How does AI change travel? How can these tools drive hotel efficiency, handle airline customer service, and reshape the way we search for and book travel? Skift dives deep into these discussions and more.

According to new rankings from the Axios/Harris Poll 100, an annual survey to gauge the reputations of the 100 most visible brands in United States, Delta and Spirit are the only…

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

The merger of Hotelogix, a property management system, with AxisRooms, a provider of revenue management and distribution services, and RepUp, an online reputation management tool, is probably one of many mergers likely in hotel tech in response to the crisis.

A fascinating peek into how user reviews get changed in a sharing economy platform site like Airbnb, but this paper leaves the possibility of tons more research that could be done from here.

SeaWorld's brand hit has parallels to the reputation damage that fellow Florida operator Carnival Corp. has had to deal with over the last two years. Carnival is only now recovering, and SeaWorld's struggles may turn out to be more protracted because ending killer-whale shows is a decision SeaWorld isn't ready to make.

Understand the questions, get the context, get the answers, get the report.

It's old news that the hotel establishment has embraced TripAdvisor. Haters can keep on hating. But the TripAdvisor-Cornell partnership makes even more marginal those who would dismiss the power of user reviews and TripAdvisor itself.

We're long past the point where travel brands are powerless against online reviews, but that doesn't mean there isn't still a great deal to understand. Understand where ORM is heading with this report.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.