Skift Take

We're long past the point where travel brands are powerless against online reviews, but that doesn't mean there isn't still a great deal to understand. Understand where ORM is heading with this report.

Our twice-monthly Skift Trends Report series takes a deep dive into industry trends across various sectors of travel.

The latest report in the series, The Next Phase of Online Reputation Management for Travel Brands launches today and examines what’s coming next in online reputation management for travel brands: strategies, technologies and main players in the sector.

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With travelers increasingly influenced by online reviews, hotels and destinations are expanding their attention to ever more sophisticated strategies surrounding management, response, and analysis of the feedback consumers create. Meanwhile technology firms are additionally providing fresh approaches to online reputation management that foreground analysis, curation, and the mobile review experience.

The report lays out the current complex landscape of online reviews, the emerging mobile reviews space, the technologies driving overall sector and how travel brands are adopting to it, especially hospitality sector.

Our report “The Next Phase of Online Reputation Management for Travel Brands” lays it all out. Understand this sea-change.

The first four pages of the 18-page report, including the Executive Summary and Table of Contents, are embedded below:

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About These Reports

This is the sixteenth report in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT

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Tags: reputation management, Travel Trends, tripadvisor, ugc

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