Renaissance Hotels' approach to telling the story of the modern business traveler is refreshing and relatable, appealing to the types of universal interests all travelers share, whether that's food, music, or simply a desire to get to know the place they're in.
Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.
Legacy hotel brands like Renaissance Hotels are adopting the same design strategies as their lifestyle brand counterparts to spark guest interaction among creative professionals.
Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. Understand what really pays off, and what smart brands will be doing next.
By creating and branding highly shareable on/off-property events and developing a new concierge platform, Renaissance Hotels is gambling it can be one of the first legacy hotel brands to do experiential marketing on a global scale.