Articles tagged “red roof”

The big hotel brands have never been more profitable. The owners — those who actually run the hotels — are getting hit from all sides. The franchise model is showing cracks.

Red Roof President George Limbert is stepping down from his role, effective July 12, to pursue interests outside of the hospitality industry. Mohamed Thowfeek, board member of Red Roof, will oversee the day-to-day operations as the company begins its executive search.

Red Roof will open 50 properties, new builds and conversions, in 2023, representing 60% year-on-year growth.

Service is a premium for hotels coming out of the pandemic, but it's really hard to provide that service when workers are hard to come by. HotelKey is hoping the big brands see tech as part of the solution to the problem.

While most still don't think it's necessarily for them, there are a few who are starting to be open to giving it a try.

If it's an economy/midscale or extended stay brand, expect hotel companies to keep launching them until eternity at this point.

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.