Articles tagged “red roof”

This Is What Hotel CEOs Really Think About Homesharing

This Is What Hotel CEOs Really Think About Homesharing

Deanna Ting, Skift

While most still don't think it's necessarily for them, there are a few who are starting to be open to giving it a try.

2 months ago

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

Deanna Ting, Skift

If it's an economy/midscale or extended stay brand, expect hotel companies to keep launching them until eternity at this point.

8 months ago

Red Roof Joins the Soft Brand Hotel Movement

Red Roof Joins the Soft Brand Hotel Movement

Deanna Ting, Skift

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

2 years ago

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Dan Peltier, Skift

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

3 years ago

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Alexandra E. Petri, Skift

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.

3 years ago

Red Roof Inn Redecorates to Appeal to Millennials

Red Roof Inn Redecorates to Appeal to Millennials

Srividya Kalyanaraman, Advertising Age

The focus on "millennial" probably got the redesign past the committee, but this facelift will be appreciated by all guests.

5 years ago

Red Roof goes on a road trip to show off its new room design

Red Roof goes on a road trip to show off its new room design

Steve Wartenberg, The Columbus Dispatch

Business travel has picked up in the first quarter of 2013, but travelers and their employers are still looking for a bargain prompting budget chains to redesign in an attempt to offer modern rooms at a low cost.

6 years ago

Red Roof Inn’s $120-million redesign is paying off with rise in bookings

Red Roof Inn’s $120-million redesign is paying off with rise in bookings

Hugo Martin, Los Angeles Times

It turns out someone is actually reading and listening to everything written on those hotel comment cards. Red Roof Inn based its redesign off guest comments to offer cleaner, updated rooms.

7 years ago