Daily Lodging Report
Red Roof to Add 50 Properties This Year
Red Roof will open 50 properties, new builds and conversions, in 2023, representing 60% year-on-year growth.
2 months ago
Service is a premium for hotels coming out of the pandemic, but it's really hard to provide that service when workers are hard to come by. HotelKey is hoping the big brands see tech as part of the solution to the problem.
Justin Dawes | 7 months ago
While most still don't think it's necessarily for them, there are a few who are starting to be open to giving it a try.
Deanna Ting, Skift | 4 years ago
If it's an economy/midscale or extended stay brand, expect hotel companies to keep launching them until eternity at this point.
Deanna Ting, Skift | 5 years ago
Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?
Deanna Ting, Skift | 6 years ago
Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.
Dan Peltier, Skift | 7 years ago
Business travel has picked up in the first quarter of 2013, but travelers and their employers are still looking for a bargain prompting budget chains to redesign in an attempt to offer modern rooms at a low cost.
Steve Wartenberg, The Columbus Dispatch | 10 years ago
It turns out someone is actually reading and listening to everything written on those hotel comment cards. Red Roof Inn based its redesign off guest comments to offer cleaner, updated rooms.
Hugo Martin, Los Angeles Times | 11 years ago