Articles tagged “red roof”

Online Travel

Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

These are some pretty serious allegations but we'll have to wait and see how far this one gets before any juicy details emerge.

Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

Hotels

This Is What Hotel CEOs Really Think About Homesharing

While most still don't think it's necessarily for them, there are a few who are starting to be open to giving it a try.

This Is What Hotel CEOs Really Think About Homesharing

Hotels

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

If it's an economy/midscale or extended stay brand, expect hotel companies to keep launching them until eternity at this point.

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

Hotels

Red Roof Joins the Soft Brand Hotel Movement

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

Red Roof Joins the Soft Brand Hotel Movement

Hotels

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Hotels

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Hotels

Red Roof Inn Redecorates to Appeal to Millennials

The focus on "millennial" probably got the redesign past the committee, but this facelift will be appreciated by all guests.

Red Roof Inn Redecorates to Appeal to Millennials

Business Travel

Red Roof goes on a road trip to show off its new room design

Business travel has picked up in the first quarter of 2013, but travelers and their employers are still looking for a bargain prompting budget chains to redesign in an attempt to offer modern rooms at a low cost.

Red Roof goes on a road trip to show off its new room design

Hotels

Red Roof Inn’s $120-million redesign is paying off with rise in bookings

It turns out someone is actually reading and listening to everything written on those hotel comment cards. Red Roof Inn based its redesign off guest comments to offer cleaner, updated rooms.

Red Roof Inn’s $120-million redesign is paying off with rise in bookings