Articles tagged “rebranding”

Hotels

Banyan Tree Rebranding Sets the Stage for 19 New Openings in 2024

Banyan Group through its rebranding is determined to shield its core brand, ensuring it retains its essence amidst the clamor of multiple brand launches.

Peden Doma Bhutia | 3 months ago

Banyan Tree Rebranding Sets the Stage for 19 New Openings in 2024

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 9 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, β€œIt Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign β€” created by agency TBWA\Chiat\Day New…

Sean O'Neill | 12 months ago

Travel Technology

Why This Travel Tech Founder Is Leaving the Industry

It's refreshing to hear startup founders and business leaders talk about their mistakes, what they learned, and what is next. It does not happen often enough.

Justin Dawes | 1 year ago

Why This Travel Tech Founder Is Leaving the Industry

Coronavirus

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.

Cameron Sperance, Skift | 4 years ago

Boutique Hotels Push Back on Major Chain Brand Conversion Tactics

Tourism

Hong Kong Sees Crisis as Its Path to Overdue Reinvention of Tourism

Efforts to diversify markets, build new products, and raise service levels have been too slow. Hong Kong's tourism authorities finally see the light in these dark times.

Raini Hamdi, Skift | 4 years ago

Hong Kong Sees Crisis as Its Path to Overdue Reinvention of Tourism

Hotels

Taj Hotels Bucks the Expansion Trend and Shrinks From Three Brands to Just One

Taj isn't afraid to do things differently, whether teaming up with a competitor on an innovative loyalty program strategy, or deciding to whittle down its number of brands to just one. It's certainly a hotel company worth keeping an eye on going forward thanks to its contrarian approaches.

Deanna Ting, Skift | 7 years ago

Taj Hotels Bucks the Expansion Trend and Shrinks From Three Brands to Just One

Hotels

Interview: How Marriott Will Position Its 30 Hotel Brands

We're still sticking with our takes on which Marriott and Starwood brands will ultimately stay and which ones will ultimately go, but if you want to know what Marriott has in store for all 30 brands, as well as some other still-under-wraps initiatives it plans to launch, read on.

Deanna Ting, Skift | 8 years ago

Interview: How Marriott Will Position Its 30 Hotel Brands

SkiftX

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon

We've always thought that yellow and black should be associated with trusted brands that ooze quality.

Jason Clampet, Skift | 10 years ago

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon