Articles tagged “rebrand”

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…

Tourism

Baltimore Tourism Rebrands to Show More of the City Beyond Violent Crime Stereotypes

Baltimore has strong tourism offerings, but those unfamiliar with the city may have trouble looking past the headlines about violent crime. The tourism board is ready to take control of that narrative.

Baltimore Tourism Rebrands to Show More of the City Beyond Violent Crime Stereotypes

Hotels

Accor Rebrands and Launches a New Loyalty Program

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

Accor Rebrands and Launches a New Loyalty Program

Airlines

Southwest Airlines May Not Be Done Changing Its New Livery

Southwest Airlines emphasizes how it cares about its employees yet it chose to ignore the legacy of AirTran in designing Southwest's new "Heart" livery. It wouldn't have taken much to include AirTran, and it would have meant a lot.

Southwest Airlines May Not Be Done Changing Its New Livery