There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite loyalty members from Fairmont, Raffles, and Swissôtel.
AccorHotels is making some smart, strategic moves, whether it's buying up luxury alternative accommodations provider Onefinestay or adding these three storied luxury brands to its hotel collection.