Radisson now has 200 properties in its India portfolio and is optimistic about having 500 operating hotels in the next 5-7 years. But a strong marketing strategy is amiss as it relies on word of mouth and loyalty.
While the development pipeline is impressive in key markets, successful delivery of hotel projects will depend on overcoming nagging financing challenges and uneven infrastructure.
Radisson Hotel Group says it takes an "owner-first" approach, which basically translates to: “What do you, the property owner, need to make this a good investment?” Maybe that's why it's been on a growth tear.
Indian travelers are traveling across the globe and countries are continuing their efforts to attract tourists. Strategic marketing and improved connectivity will be key to sustaining and expanding this momentum.