One explanation for the Gulf airlines' visibility on sports fields could stem from their absence in alliances, which may have pushed them to find meaningful partnerships outside of aviation. It's interesting to the note that Qatar was the first one to join an alliance, and it currently sponsors only one sports team.
Airport construction is often delayed and operations contested when international companies are involved. The German company has since rebutted Qatar’s claims that it’s responsible for the yearlong setback.
The Gulf airlines only have a small chunk of the market in the U.S., but it's become their most rapidly growing source of revenue over the last two years and uncertainties at U.S. carriers are providing opportunities to grow even further.
The airlines are currently cozying up to American for access to popular U.S. routes, a move that could prove even more profitable for its primary partner should an US Airways merger occur.