Articles tagged “public hotels”

Ian Schrager created culturally resonant boutique hotels for decades. He's back to prove he can scale the Public Hotels brand despite changing market dynamics.

The U.S. hotel industry’s recovery is volatile heading into fall, especially in major cities. A vaccine mandate like at Ian Schrager’s Public Hotel is an added security blanket — but a bigger hotel company might face legal challenges trying to implement something like this in more anti-vax parts of the country.

It is not the first time Ian Schrager has attempted to brand Public as the next big thing for hotels with its “luxury for all” mantra. But the pandemic primed the travel market where this kind of high-end, limited-service brand has a real shot at growth.

So much for taking a summer vacation. This year, the hotel industry was busy making major moves and investments, as well as launching new brands, properties, and policies.

Boutique hotelier Richard Born is betting big on micro-hotels — and he isn't alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms?

The next generation of boutique hotels, according to Ian Schrager, is about adding technology and business smarts to the tried-and-true formula that he and other boutique pioneers perfected nearly 40 years ago.

If anyone can reinvent a hotel brand, or the hospitality industry as a whole, time and time again, we're placing our money on Ian Schrager.