Articles tagged “privacy”

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

By pushing back against Sidewalk Labs, the city of Toronto has shown that the future of the smart city will be forged by compromise and collaboration with local authorities.

When guests stay in short-term rentals, they shouldn't have to worry that hosts might be sharing their intimate photos and personal information on Facebook, whether it be in nominally private groups or not. Airbnb, Vrbo, Facebook, and others need to be more vigilant so that their hosts aren't violating privacy policies on their platforms or elsewhere.

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

The headline fine amount might seem pretty substantial, but as with an earlier British Airways breach case, the penalties likely will be challenged. Both companies will no doubt vigorously defend themselves in the hope of getting the figure reduced.

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

Sure, go for that Whopper for only a penny ... and all your location data for the foreseeable future.

Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.