Articles tagged “priceline”

With Priceline buying Kayak, Expedia investing in Trivago, and TripAdvisor launching hotel metasearch, all the big players have a piece of the pie, and this will have many delightful twists and turns.

As a subsidiary, Kayak will soon withdraw behind the Priceline veil. But, it will greatly benefit from Priceline's largesse.

Oy. What a mess. There is no clear end-game because each jurisdiction's laws are different. Federal legislation could resolve the issue, but that would take away power from cities and states.

A year from now, it will be interesting to see how much Priceline and Expedia alter their metasearch advertising in Kayak, TripAdvisor and Trivago.

Now that the merger has the OK, it will be fascinating to watch how the pioneer in user-generated content will be able to best leverage the metasearch operation.

Priceline is anxious to see what it terms its Booking.com "experiment" in the U.S., replete with offline branding campaign, succeed. Given the volatily in subsidiary Booking.com's core European market, growth in the U.S., alongside Priceline.com, would serve as a hedge against Europe's troubles.

Let the games begin.

Things have come full circle in the decade-long Priceline-Hotwire skirmish. Over the last couple of years, Priceline officials conceded that Hotwire was taking share from Priceline's Name Your Own Price business, which has been de-emphasized. Now Expedia execs say Priceline's Express Deals have been eating Hotwire's lunch.

If Priceline's stats hold up industrywide, then airlines know that their mobile apps and mobile sites will have to cater to younger travelers who seek a lot more flexibility.