Travelers are eager to see the sights of London or mountains of Peru this summer. More international travelers lift Delta and other network carriers' domestic numbers, too, by feeding passengers onto flights.
Marriott's scale and skew to slower growing segments has meant it has lagged behind its closest competitor Hilton on net unit growth for many years. Whilst its exposure to luxury historically disadvantaged growth, renewed interest in the development of luxury hotels post Covid will likely aid Marriott in bridging the unit growth gap with Hilton.
Revenge travel has been one of the dominant trends globally post-pandemic, irrespective of seasons. While that continues to play out, understanding where flight search volumes are highest for any given destination is crucial for all players involved in the travel ecosystem.
Finnair is the latest airline to cash in on the growing premium leisure travelers market. The carrier is will add lucrative premium economy seats to its long-haul jets to tap into what CEO Topi Manner has called an "increasingly important" passenger segment.
Hawaiian Airlines is late to the lie-flat seat game, but its new Boeing 787s will have 34 beds in the front of the aircraft. Why? The airline thinks leisure travelers, especially from Japan, will pony up when travel restrictions ease and they resume vacations to Hawaii again.
After changing its fare structure to compete with low-cost carriers and earmarking $400 million to improve its cabins, Latam’s rollout of premium economy on domestic and regional routes makes sense. It puts the carrier in a position to offer higher-end services without the added complexity of a major business cabin reconfiguration.
It's now possible to book international premium economy award seats on American, Delta, and United. Only one carrier, however, has published a table indicating how much the seats should cost.
American Airlines wasn't first to the party when it launched award seat availability for its international premium economy product. But it was the most transparent.