Articles tagged “perplexity”

The emergence of AI platforms such as Perplexity, ChatGPT and others could see the travel industry redirect a huge chunk of marketing spend away from Google. Although Google has its own entrant, Gemini.

The Tripadvisor brand has been struggling, but there could be value in its huge dataset for AI search engines that want to deliver personalized results.

AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.