Articles tagged “passenger experience”

Virgin America as Standalone Brand Disappears Next Week

After acquiring Virgin America, Alaska Airlines will switch to a single reservations system next week. The company is confident it will avoid some of the problems other airlines have faced after cutovers. We tend to agree. Let's hope it's a non-event.

Longer Flights Have Hong Kong Airlines Rethinking Customer Experience

We'd love to see an airline rethink the business class experience. Perhaps one might retire all the fluff, like the multi-course attempts at fine dining, served on tablecloths. But people apparently like the business class pageantry, so it sticks around, even on new entrants, like Hong Kong Airlines.