Extending experiential programming to the youngest travelers is a smart move in more ways than one — and can build brand loyalty for years to come. Is this the new wave of marketing partnerships in hospitality?
Hopper is deploying an oft-used playbook for getting its homes' business started. But a cancel-for- any-reason feature, still in development, could add a twist.
Tour operators need to be attentive to their customers' travel preferences, including favorite airlines. It's possible that many such companies squandered lucrative opportunities for years by not partnering with companies their guests love.
The acquisition of Smooss clearly wasn't a budget buster for Hopper, but it could be another piece in the unglamorous behind-the-scenes tech effort to smooth the way for distribution deals with airlines.
Booking.com doesn't want affiliates or other partners to make unsubstantiated promotional claims about the online travel agency having the "best," meaning the lowest prices, which it admits it doesn't have. With regulators in Europe and elsewhere watching its every move, Booking.com doesn't want to play like that.
The Trivago-Huawei deal is one of several Trivago is piloting where it provides backend services to business partners. These could develop one day into a material revenue stream for the German company.
This deal with MakeMyTrip is likely to be the first among several tech agreements that Hopper will make with rival online travel agencies. This potentially could become a big side of Hopper's overall operation.