Articles tagged “outdoors”

It's no longer enough to create promotional content that simply lists a destinations' attractions. Content that actually engages and informs readers to form relationships and build loyalty is the new reality in destination marketing.

Amid the growing industries of agritourism and voluntourism, there exists smaller and more unique tourism businesses centered on activities as diverse as spelunking and cognac-making. Tapping into these still nascent niche communities could prove good business for enterprising destinations.

Although Facebook check-ins don't give an accurate view of who or how many people visit parks each year, they do give travel providers and brands insights into which of those visitors are available for engagement and mobile deals on their phone.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.

There are tradeoffs with smaller operations -- slower chairlifts, lackluster lodging -- but being able to travel back in time to what skiing was like before it was big business is a definite lure.

The bioluminescent bay is one of the most well-known of Puerto Rico’s attractions and limiting the number of visitors while increasing costs may be a sustainable means to ensuring the site’s livelihood.

While there aren't many people who can endure the race, it's an excellent way to advertise the state's history and vast natural resources.

Relying solely on prayer and good luck to protect a destination from natural disasters is a poor way to prepare for a storm, but this scene is playing itself out up and down the Atlantic Coast right now.

Unlike Australia’s publicity job postings, Norway’s needs are authentic and provide real insight into the setting and culture of these remote islands.

Colorado and Washington State's relaxing of pot laws in the 2012 election cycle have already placed them on every stoner's bucket list, but they'll both need to make sure the destinations continue to focus on the breadth of activities available to visitors -- they don't want to become one-horse towns that non-smokers avoid.