Articles tagged “orbitz”

Expedia-like sites play up their ability to provide consumers with the best rates and easiest booking process, but the back end of the travel industry reveals a system that suggests travelers have few distinct choices.

Oribitz lags other online travel agencies in some respects, but every once in awhile, as with its price assurance policies and now with Orbitz en Español, it gets out front of its competitors.

Driving consumers to action is the goal of all marketing campaigns, and the Netherlands actually has a shot at turning ad views into actual bookings by partnering with the online booking site.

Sometimes financial analysts can miss the forest for the trees. Orbitz has been very slow in making progress in its hotel business, and the jury is out as to whether it ever will.

Charge fees all you want, make it quick, easy and transparent for passengers to understand all the costs.

OTAs are mirroring global macro trends, but are also hurting as airlines cut back on capacity to cut costs.

Travelers need to see the total price of a hotel room instantly, but online travel agencies and comparison-shopping engines have bowed to competitive pressures.

Orbitz is beginning to skew hotel displays according to the computing or mobile device you use. Get a grip on those iPads, this is only the mere beginning of an online travel agency personalization push.