Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?
The updated version of Bard did well with some travel tasks, particularly finding flight options, but its answers still need to be taken with a grain of salt.
Will Sam Altman return to OpenAI? Will he bring Airbnb CEO Brian Chesky along with him as an OpenAI director? The competition will be intense for any board openings.
As the big tech companies reveal what they've been working on in travel, it raises questions about the longevity of small companies that have been working on similar projects.
Few of these features seem to have been designed with travel front-of-mind, except for the corporate booking tool — that's getting close to what travelers are asking for.
EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.