OpenAI, Google, and Meta all envision their chatbots as being digital assistants for travel and more. They're not perfect yet, but they're getting closer.
Though ChatGPT still has issues and many of its features are in experimental phases, the continued updates paint a clearer picture of the future digital travel assistant.
Though the new Alaska Airlines AI flight search tool has issues, it's an early glimpse at how the future of airline loyalty tech and search could look.