Articles tagged “online travel agencies”

Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand's trajectory remains a crapshoot.

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

In coronavirus-related travel stories this work, Skift covered the criticism of cruise line practices during the no-sail pause, Travelport's rescue deal, tips for hoteliers on how to treat their employees, and Airbnb's considerations about going public.

It's tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it's safe to say that Marriott and Accor have nothing to worry about.

In coronavirus-related travel stories this week, Skift covered a controversial surcharge, the uneven pace of a travel recovery, Expedia looking to pay off private equity investors, and United and Choice Hotels job cuts.

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

You've heard other online travel companies talk about the "connected trip." But Tripadvisor focuses instead on the "considered trip" as its north star. CEO Steve Kaufer said engaged travelers, who use his brand to plan all parts of a trip, are his top target.

One wonders whether some travel companies like MakeMyTrip Group must rethink parts of their business during the pandemic. They may continue to struggle to pay out millions in refunds to customers due to a staccato pace of travel restrictions.