Articles tagged “omnichannel”

As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.

Corporate travel doesn’t have to be cumbersome. As business travelers return to the skies with different routines and heightened expectations, airlines and travel managers can deliver a more seamless experience by adopting an omnichannel approach.

Frankfurt Airport is ahead of many other airports in offering passengers home delivery of retail goods, abandoning its unnecessary mobile app, and unifying its customer databases for savvier marketing.

It’s been a year like no other for business travel. What does the future hold, particularly when it comes to buying, selling, and servicing corporate travel flights? This new report offers some predictions.

New kinds of partnerships and connections are changing how the airline industry retails. Stakeholders are increasingly turning to new technology like blockchain to facilitate these changes without disrupting their ability to provide travelers a frictionless experience and giving travel managers the control they need.

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!