Articles tagged “norwegian air”

Missed our last Skift Call? This podcast has you covered. Tune in to hear from our aviation experts about why low-cost airlines and long-haul travel are not the perfect mix for profitability.

Wow Air is being squeezed from all sides. It will need to reinvent its business if it wants to survive. The good news is that the company's founder and CEO, Skúli Mogensen, is willing to take some risks.

Norwegian is likely paying a lot more to a rent a gently-used Airbus A380 than it did for Wamos Air Boeing 747. But passengers hated the antiquated 747, and Norwegian took some criticism for flying it from New York to London. This is probably a better approach.

Norwegian Air CEO Bjorn Kjos doesn't care that some in Barcelona would prefer that the tourists stop coming. He can fill Boeing 787s at decent fares with Americans and Europeans who want to visit Spain. He has a business to run. Can we blame him for trying to maximize profits?

Norwegian Air reported earnings Thursday, and a lot of analysts expected it to feel like a funeral. But something funny happened. The airline reported a profit. Does this mean it's in good shape? Probably not, but at least it's better than a loss.

European and U.S. airlines years ago underestimated the threat posed by short-haul discount airlines. Since then legacy carriers have treated transatlantic low-cost airlines as serious competitors. But there's reason to believe the low-cost model may not be as appropriate for longer routes. Legacy carriers might be OK this time.

Poor Gogo. Its stock is getting pummeled in public markets, and there doesn't seem to be a lot of hope among investors. How will the company respond?

United Airlines overpromised with its Polaris business class. Instead of rethinking business class, it should have focused on providing a simple and consistent product.

Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.

Air France might need a low-cost airline. That part makes sense. But why is it trying so hard to attract millennials? Just offer cheap fares and reasonable service, and young people will fly your airline.