Articles tagged “norwegian air”

For the world’s weakest airlines, the current crisis brings a new lease on life. The pandemic's fallout has turned what were dead-end business models into models with a much greater chance of success.

Well, well, well, who was expecting that? Not only did Norwegian beat stock market expectations on profitability, it announced details for its long-awaited joint venture and teased plans about a bold new direction.

Lufthansa Group was terrified it would repeat past mistakes, so it built an airline to compete with Norwegian Air and other low-cost, long-haul carriers. Now that airline, called Eurowings, is kaput, and Lufthansa can chalk up another mistake.

Customers like low-cost airlines, but no carriers so far have perfected the model for long-haul flights. It’s not clear they ever will.

We suspect Norwegian Air, which is in weaker financial shape than most passengers might expect, will survive 2019. But the first quarter will be an important harbinger of things to come. It's always a rough period for European airlines because leisure demand is slow.

Air Canada has built a successful business flying customers between North America and Europe during the summer. But much of that business dries up the rest of the year. Now, Air Canada wants to find a way to produce more revenue in winter. Can it succeed?