The race for HERE slowed when Uber began poaching Google Maps veterans and an entire team from Bing Maps.
Uber will get the maps it needs from Microsoft, and the automakers will get a backbone for autonomous cars. Get ready for transportation to change radically in next to no time at all.
We're doubtful that a group of car manufacturers buying the mapping unit in order to better play defense will make as much of it as a tech company pursuing it for a more aggressive offense.
With innovations like this, we hope that Nokia stays independent of takeovers from Uber or auto manufacturers.
The future of discovery is entirely mobile, and right now Google is the undisputed champion.
Connected cars with navigation systems to select the best routes and travel apps to pick nearby hotels and restaurants are already here. The auto manufacturers want to fend off Google and Apple as connected cars become the next frontier of disruption.
Selfishly, we just want our iPhone maps to be usable.
Very smart move by Uber to take control of its ability to navigate destinations without relying on others.
It's hard getting in front of consumers when Google Maps is so good and Apple Maps is the default for lazy iPhone users.
Nokia's Here is one of the few real rivals to Google Maps, but it still has a far, far way to go.