Articles tagged “new zealand”

Experiences

New Zealand’s Active Adventures Acquires U.S. Tour Operator

Not surprising that the private equity-backed Active Adventures decided to buy Austin Adventures to fill its geographic and inventory gaps. Expect more mergers as tour operators look to consolidate their marketing efforts during the pandemic.
Tourism

Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?

New Zealand's latest "traveling under the social influence" campaign could have been brilliant, if it weren't so ill-timed. It's a privilege to be the first to beat Covid, but it can also be a blind spot.
Coronavirus

Navigating the Patchwork Recovery of the Asia-Pacific Hotel Business

Second waves of coronavirus will continue to dictate the staggered hotel recovery across the Asia-Pacific region. But the return of group business travel, even in a region that doesn't depend on it, will govern when pricing goes back to 2019 levels.
Tourism

Why Singapore Must Keep Tour Startups Well-Oiled

New players create unique tours such as an inside look at the disappearing trades of Singapore. If they aren’t encouraged and supported, the city’s inbound travel agencies could disappear.
Tourism

The Paradox of Taxing Travelers for Overtourism

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.
Luxury

Gym Chains Want to Expand Beyond Fitness

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.